About

Welcome, my name Bruno Setola and I am a game thinker. I research everything related to play and games with the purpose of inspiring people all around the world to reimagine how we can interact with each other in more engaging and meaningful ways.

In 2010 I became interested in "Gamification" and have been researching, practicing and teaching it ever since. With a background in design and didactics, it was a natural next step to start developing well-structured formats that help others apply what can be learned from games.

Developing and teaching the Gamification curriculum at Willem de Kooning Academy in Rotterdam (since 2013) has allowed me to create unique and engaging interactive formats for learning how to "game think".

Even though my daily work is very motivating and rewarding in itself, I also like to play for play's sake. I play a lot of video games and board games, create lego sculptures, imagine fantasy worlds with my son, explore the city as Playspacer and play with interesting people during long urban playwalks.

If you want to know more about what inspires me, simply click on the icons in the 360 degree image and discover what I read, think, use, play and listen to.